The various aspects of the marketplace and how they relate to the business of A Fabulous Affair have been discussed up to this point.  It is now necessary to analyze the Company’s competition.  The table (Competitive Analysis) will provide a synopsis of the competitive environment.   

The most formidable competitor that A Fabulous Affair faces is Splendid Feast.  They have been in business longer and have a larger market share.  However, A Fabulous Affair has rapidly gained market share in the last two years.  The 35% market share that Splendid Feast has maintained is due to the minimal competition they face in the entertainment industry.  Once A Fabulous Affair begins its aggressive marketing campaign, it will gain market share from Splendid Feast.